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Logos

August 1, 2015 By weborize Leave a Comment

LogosEvery now and then things come in threes and it’s time to pay attention to them.  This time around it is logos.

Over the past month or so I’ve been presented with three brand new logos by various clients excited about a new brand or direction they are taking their business, only to be disappointed when they see the logo in action.

Here’s the deal – a logo has to work everywhere.  Not just on a card, or postcard that is designed by your graphic designer for print. It also has to work on your website, social media and other web presences.

Sizing

So while that “tall” logo looks really cool on your card, it takes up a lot of expensive real estate (or is mighty small) on your website/social media, etc.  Having something recognizable when it is used as a social media profile graphic may be an important consideration as well.  Take into account everywhere your logo will be used and design accordingly.  You’ll be much happier.

Color

The next consideration is color.  In the old print world, a pantone color used to be a pantone and that was that.  Now with the web and digital printing, many times CMYK color is “translated” (sometimes poorly) into RGB.  Add in the various different monitor settings and the color you started with may not be all that appealing to some of your users.  For best results, use websafe colors.

It’s simple and it’s not – be sure you work with a graphic designer who can help you take both the web and print into account and you’ll have results that you love and that really work.

Filed Under: Blog, Marketing, The Basics Tagged With: Logos, Marketing, Social Media Web Safe Color

Are You Your Own Best Marketeer?

July 18, 2012 By weborize Leave a Comment

One of the questions I ask regularly is: “Just because you CAN do it yourself, will you?” and perhaps equally relevant is “Should you?”

Social Marketing Requires SoulEvery day I talk with prospective clients who wonder why their marketing efforts are going unnoticed and I see many of the same mistakes being repeated.  Regardless of whether you engage someone to aid in this effort (which I recommend highly), here are a few things to keep in mind:

  1. Contribution – Contribution is to the web like location is to real estate.  We’re all busy and overloaded with information.  We’re looking for that bright/interesting spot in our day.  Tailor your posts, tweets and email content to be that.  If it’s all about you, it’s only a matter of time before we quit paying attention.
  2. Respect our time – We may not have time to read an entire post, so consider posting a relevant quote or tidbit that will stick with us – possibly even engage us to make time, or come back.  Hint:  “Read my blog post” is not this . . . instead, pick something from the blog post that may be of interest and use that instead.
  3. Vary your content – You get bored easily and so does everyone else.  If you’ve seen the same photo/link/video, etc. being posted by the masses, avoid the urge to follow the herd.  Remember that tasteful humor and interesting quotes can be as powerful (sometimes more so) than information.
  4. Be consistent – Create a monthly/quarterly “game plan” (this is where having “Weborization” – or similar – assistance can make all the difference) for the events and services you want to promote throughout the month/quarter and then make sure it shows up everywhere along with everything else.  Add your everyday tweets and posts as you go along making use of either the scheduling feature in Facebook or another social media tool.
  5. Be you – Your clients “bought you” when they selected your product or service.  If you are posting what you think they want instead of what appeals to you, you’re barking up the wrong tree.  If you like it, chances are they will.
  6. Add a graphic – A picture is still worth at least a thousand words – maybe more.
  7. Know when – There is always a point when you know you’ve gone as far as you can without a perspective change.  Two heads are always better than one, and this is particularly true with social media and the web.  Consider adding to your team in the form of a dedicated employee, trusted vendor, or both.  Hint:  Weborization loves doing this for businesses.  Contact us today.

Filed Under: Marketing, Resources Tagged With: DIY Graphics, DIY web, Effectiveness, Full Service Web, Marketing, Social Media

Start With Why

February 22, 2012 By weborize Leave a Comment

Start With Why by Simon SinekSimon’s message grabbed me from the moment I watched his TED talk – and the book provides additional background.  I’m not a reader of business books and this one kept me interested.

From Amazon:
“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.” ~ Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Start With Why

Filed Under: Marketing, Recommended Books, Resources Tagged With: Simon Sinek, Start With Why

Getting Started

February 22, 2012 By weborize Leave a Comment

Getting started with a new business/website/web presence can be daunting.  Where do you begin?  Simon Sinek, author of Start With Why, in the video below, shares compelling examples of the importance of knowing your “why”.

Some points to consider:

  1. What is your WHY?  (Need help with this?  Weborization recommends Jenny Magic with Better Way to Say It – here is a presentation she did recently for All Content Matters
  2. What sets your business/organization apart from others like it?
  3. What role do you want your website/presence to fulfill, i.e. brochure, sell online, etc.?
  4. Remember that we don’t buy what you do/sell, we buy why and the benefits to us
  5. Less is more – don’t add pages/content that is fluff – show us the juice, and nothing but the juice

Filed Under: Marketing, The Plan Tagged With: DIY web, do-it-yourself web, Jenny Magic, Simon Sinek, Start With Why, web plan

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