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Domains: How Do You Choose?

March 24, 2012 By weborize Leave a Comment

DomainsConfused about selecting a domain? Consider that you want more than one.

Just because you want your name and/or your business name recognizable, neither of these may convey what you actually do to the search engines – a key factor.  So consider using a domain that does just exactly that for your main domain and hosting (for the search engines) and then forward (and use) other domains (your name and/or your business name) for marketing and name recognition.

Tips for domain selection:

  1. Pick more than one (see above)
  2. Never use hyphens or combinations of numbers and letters that are difficult to convey – remember you’ll be saying this over and over again – don’t make it difficult for you or them
  3. Short is almost always better than long
  4. Easy to remember is good too

Do you want to buy a domain?  Weborization is a domain reseller through Weborization.net.

Filed Under: Resources, The Basics, The Plan Tagged With: DIY web, do-it-yourself web, domains, Full Service Web, GoDaddy, Hostgator, Mini-Serve Web, web plan

Oh Yeah, Color!

March 24, 2012 By weborize Leave a Comment

Color

Color is another important facet of your site that you’ll want to consider carefully – both in how colors are perceived overall and – more importantly – how they resonate with you.  And – this is important – when you love the color palette you’ve chosen, you’ll want people to see it.

Color meanings from the “Ultimate Non-Designers Guide to Branding” (blog article, link broken so we can’t attribute)

  • White: Clean. Pure. Clarity. Simplicity. Innocent. Silent. Airy.
  • Black: Mystery. Powerful. Dramatic. Elegant. Expensive. Strength.
  • Red: Excitement. Energy. Danger. Sexy. Aggressive. Hot. Stimulating.
  • Pink: Romantic. Soft. Tender. Cute. Delicate (Light Pinks) Exciting. Happy. Youthful. Spirited. Trendy. (Bright Pinks)
  • Orange: Playful. Happy. Gregarious. Childlike. Vibrant. Whimsical. Friendly.
  • Yellow: Warmth. Enlightenment. Cheerful. Mellow. Alert. Rich. Comforting.
  • Brown: Stability. Earthly. Wholesome. Organic. Masculine. Woodsy. Warm. Durable.
  • Blue: Trustworthy. Reliable. Committed. Confident. Calming. Serene.
  • Green: Nature. Healing. Refreshing. Prestige. Healthy. Quiet. Traditional.
  • Purple: Creative. Spiritual. Sensual. Sophistication. Royalty.
  • Neutrals: Timeless. Solid. Enduring. Quality.

Color Scheme Resources:

Kuler by Adobe

ColourLovers

Great Free Graphics Resources:

Photoshop Tricks You Can Do Without Buying Photoshop

GIMP Image Manipulation Progam (free)

Inkscape Open Source vector graphics editor (free)

Fotor Online Photo Editing (free)

Our Stock Image Site Recommendations:

  • 123rf.com
  • depositphotos.com
  • dreamstime.com

Filed Under: Resources, The Basics, The Plan Tagged With: Color, Creativity, DIY Graphics DIY web, do-it-yourself web, Fotor, GIMP, Graphics, Graphics Editor, Inkscape, Online Photo Editing, Photoshop Tips, Self-Serve Web, web plan, website

Getting Started

February 22, 2012 By weborize Leave a Comment

Getting started with a new business/website/web presence can be daunting.  Where do you begin?  Simon Sinek, author of Start With Why, in the video below, shares compelling examples of the importance of knowing your “why”.

Some points to consider:

  1. What is your WHY?  (Need help with this?  Weborization recommends Jenny Magic with Better Way to Say It – here is a presentation she did recently for All Content Matters
  2. What sets your business/organization apart from others like it?
  3. What role do you want your website/presence to fulfill, i.e. brochure, sell online, etc.?
  4. Remember that we don’t buy what you do/sell, we buy why and the benefits to us
  5. Less is more – don’t add pages/content that is fluff – show us the juice, and nothing but the juice

Filed Under: Marketing, The Plan Tagged With: DIY web, do-it-yourself web, Jenny Magic, Simon Sinek, Start With Why, web plan

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Do you have a project in mind…perhaps a new product/service or a revamp of something already in existence?

Maybe you’d be interested in a review of your current site.

I’m always happy to have a conversation about weborizing.

Contact me.

Weborization/Tylerica Systems,LLC
1801 Copper Point Ln
Pflugerville,TX 78660

Austin: 512.522.8750
Houston: 832.862.7200
info@weborization.com

 

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