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Are You Your Own Best Marketeer?

July 18, 2012 By weborize Leave a Comment

One of the questions I ask regularly is: “Just because you CAN do it yourself, will you?” and perhaps equally relevant is “Should you?”

Social Marketing Requires SoulEvery day I talk with prospective clients who wonder why their marketing efforts are going unnoticed and I see many of the same mistakes being repeated.  Regardless of whether you engage someone to aid in this effort (which I recommend highly), here are a few things to keep in mind:

  1. Contribution – Contribution is to the web like location is to real estate.  We’re all busy and overloaded with information.  We’re looking for that bright/interesting spot in our day.  Tailor your posts, tweets and email content to be that.  If it’s all about you, it’s only a matter of time before we quit paying attention.
  2. Respect our time – We may not have time to read an entire post, so consider posting a relevant quote or tidbit that will stick with us – possibly even engage us to make time, or come back.  Hint:  “Read my blog post” is not this . . . instead, pick something from the blog post that may be of interest and use that instead.
  3. Vary your content – You get bored easily and so does everyone else.  If you’ve seen the same photo/link/video, etc. being posted by the masses, avoid the urge to follow the herd.  Remember that tasteful humor and interesting quotes can be as powerful (sometimes more so) than information.
  4. Be consistent – Create a monthly/quarterly “game plan” (this is where having “Weborization” – or similar – assistance can make all the difference) for the events and services you want to promote throughout the month/quarter and then make sure it shows up everywhere along with everything else.  Add your everyday tweets and posts as you go along making use of either the scheduling feature in Facebook or another social media tool.
  5. Be you – Your clients “bought you” when they selected your product or service.  If you are posting what you think they want instead of what appeals to you, you’re barking up the wrong tree.  If you like it, chances are they will.
  6. Add a graphic – A picture is still worth at least a thousand words – maybe more.
  7. Know when – There is always a point when you know you’ve gone as far as you can without a perspective change.  Two heads are always better than one, and this is particularly true with social media and the web.  Consider adding to your team in the form of a dedicated employee, trusted vendor, or both.  Hint:  Weborization loves doing this for businesses.  Contact us today.

Filed Under: Marketing, Resources Tagged With: DIY Graphics, DIY web, Effectiveness, Full Service Web, Marketing, Social Media

The Mysteries of SEO

March 24, 2012 By weborize Leave a Comment

WebWith the possible exception of overall marketing, search engine optimization is probably the topic most written and speculated about online.  Carefully guarded by the search engines themselves, and changing all the time, there is clearly an evolution taking place that includes social media and attempts to interpret what we’re looking for beyond the keywords we actually use to search.  (Read more about Google’s Semantic Search here).

The best overall advice I can provide is to think organically – and remember what a web looks like:  the more connections you have, the stronger and more staying power you have (why do you think we picked this as part of our logo).

Basic SEO tips:

  1. Consider the search engines as well as name recognition as you choose your domain
  2. Add links to (and from) your blog/website everywhere you can – this should include all your social media pages, your email signatures, blogs you comment or guest post on, and all printed media – anywhere you can
  3. Use alternate text for all images to increase keyword density (as well as keeping your site available for the site impaired)
  4. Create listings and submit your website with all the search engines:  Yext or getlisted.org
  5. Keep information current – blog posts are a great way to do this
  6. Add (valuable) resources

SEO Resources:

Google Adwords Keyword Tool – free tool to research Google keyword usage

Filed Under: Resources, The Basics, The Plan Tagged With: DIY web, do-it-yourself web, domains, Full Service Web, Google, Keyword Tool, Mini-Serve Web, Search Engine Optimization, Self-Serve Web, Semantic Search, SEO, SEO Resources, web plan website

Domains: How Do You Choose?

March 24, 2012 By weborize Leave a Comment

DomainsConfused about selecting a domain? Consider that you want more than one.

Just because you want your name and/or your business name recognizable, neither of these may convey what you actually do to the search engines – a key factor.  So consider using a domain that does just exactly that for your main domain and hosting (for the search engines) and then forward (and use) other domains (your name and/or your business name) for marketing and name recognition.

Tips for domain selection:

  1. Pick more than one (see above)
  2. Never use hyphens or combinations of numbers and letters that are difficult to convey – remember you’ll be saying this over and over again – don’t make it difficult for you or them
  3. Short is almost always better than long
  4. Easy to remember is good too

Do you want to buy a domain?  Weborization is a domain reseller through Weborization.net.

Filed Under: Resources, The Basics, The Plan Tagged With: DIY web, do-it-yourself web, domains, Full Service Web, GoDaddy, Hostgator, Mini-Serve Web, web plan

The Unveiling

February 19, 2012 By weborize Leave a Comment

After months of saying it was time for a new site (think hairdresser with bad hair), I’m sitting here almost ready to unveil the new site. And of course, just like the hairdresser who worries about whether the new do is “good enough”, we are too.

And as Seth Godin says, “Waiting for perfect is never as smart as making progress.”

So hang on, I’m excited about this. More to come.

Filed Under: Blog Tagged With: Full Service Web, Mini-Serve Web, Self-Serve Web, Seth Godin, waiting for perfect

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Exploration

Do you have a project in mind…perhaps a new product/service or a revamp of something already in existence?

Maybe you’d be interested in a review of your current site.

I’m always happy to have a conversation about weborizing.

Contact me.

Weborization/Tylerica Systems,LLC
1801 Copper Point Ln
Pflugerville,TX 78660

Austin: 512.522.8750
Houston: 832.862.7200
info@weborization.com

 

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