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Are You Your Own Best Marketeer?

July 18, 2012 By weborize Leave a Comment

One of the questions I ask regularly is: “Just because you CAN do it yourself, will you?” and perhaps equally relevant is “Should you?”

Social Marketing Requires SoulEvery day I talk with prospective clients who wonder why their marketing efforts are going unnoticed and I see many of the same mistakes being repeated.  Regardless of whether you engage someone to aid in this effort (which I recommend highly), here are a few things to keep in mind:

  1. Contribution – Contribution is to the web like location is to real estate.  We’re all busy and overloaded with information.  We’re looking for that bright/interesting spot in our day.  Tailor your posts, tweets and email content to be that.  If it’s all about you, it’s only a matter of time before we quit paying attention.
  2. Respect our time – We may not have time to read an entire post, so consider posting a relevant quote or tidbit that will stick with us – possibly even engage us to make time, or come back.  Hint:  “Read my blog post” is not this . . . instead, pick something from the blog post that may be of interest and use that instead.
  3. Vary your content – You get bored easily and so does everyone else.  If you’ve seen the same photo/link/video, etc. being posted by the masses, avoid the urge to follow the herd.  Remember that tasteful humor and interesting quotes can be as powerful (sometimes more so) than information.
  4. Be consistent – Create a monthly/quarterly “game plan” (this is where having “Weborization” – or similar – assistance can make all the difference) for the events and services you want to promote throughout the month/quarter and then make sure it shows up everywhere along with everything else.  Add your everyday tweets and posts as you go along making use of either the scheduling feature in Facebook or another social media tool.
  5. Be you – Your clients “bought you” when they selected your product or service.  If you are posting what you think they want instead of what appeals to you, you’re barking up the wrong tree.  If you like it, chances are they will.
  6. Add a graphic – A picture is still worth at least a thousand words – maybe more.
  7. Know when – There is always a point when you know you’ve gone as far as you can without a perspective change.  Two heads are always better than one, and this is particularly true with social media and the web.  Consider adding to your team in the form of a dedicated employee, trusted vendor, or both.  Hint:  Weborization loves doing this for businesses.  Contact us today.

Filed Under: Marketing, Resources Tagged With: DIY Graphics, DIY web, Effectiveness, Full Service Web, Marketing, Social Media

Turn Pro

June 11, 2012 By weborize Leave a Comment

Turning Pro by Stephen Pressfield“Life is short. It’s the one you have, friends. Tick tock. Turn pro.” ~ Todd Henry

These words (part of a blog post you can find here) really affected me last week.  At the time I was dealing with having failed at something I thought I really wanted.

And as I read the post and really thought about it, I realized I had been treating the venture like a pastime – nothing more – no real “grit” behind it as Todd so perfectly articulates.   (It’s funny how life shows us what is really going on if we’re willing to look.)

So for the past few days I’ve been examining and making choices . . . choosing what is worthy of “turning pro” with and what is not.  And looking at whether the things I’m unwilling to generate “pro” energy with really have a place in my life.  I suspect you already know the answer, just as I do.

What have you not been turning pro about in your life?  And what would turning pro make available?

Filed Under: Blog, Recommended Books Tagged With: Effectiveness, Small Business, Stephen Pressfield, Todd Henry, Turn Pro, Turning Pro

When Do You Work On Your Business?

June 4, 2012 By weborize Leave a Comment

Just say no to inAnd yes, I purposefully said ON as opposed to IN.

For most small business owners, working in our businesses is almost never a problem – it’s taking the time, as Seth Godin so eloquently put it, to “focus on what you need to do today to win tomorrow.” (~ Seth Godin – find his blog post here) which includes working on our businesses.

When I don’t take the time to support my business with all the things I recommend to you every day, I don’t have the results I want tomorrow.

And yes, it takes some discipline to do this, and what does it look like?  Here are five simple ideas I’ve come up with:

  1. Schedule at least 4 hours each week to work on your business – put the time on the calendar and don’t let anything else have a higher priority.
  2. Do at least one thing to increase your visibility – create the social media account you’ve been talking about, make some posts to one you already have (Facebook now allows you to create and schedule your posts in advance which makes this really simple now), write a blog post or create (and send) that email marketing piece.
  3. Review your email/RSS subscriptions – delete any you are no longer reading (and those you read and wish you didn’t) and add one or two that truly add to your value as an expert, just by reading them.
  4. Take on cleaning and clearing loose ends – I find that the things I’ve had on my list deserve one of two resolutions:  1) get them done (no matter how much you hate doing whatever it is), or 2) officially let it go (it’s the “official” part that makes the difference) – if it’s waited this long, how important is it (really)?
  5. Delegate something – yes, this is perhaps the hardest one of all, and perhaps the healthiest.  Yes, it may take them a bit more time initially, and think of what you can begin to do with the time you free up.

Beginning this week, I am setting aside time to work on my business.  This week the day was Monday.  I woke up really excited this morning – excited about my business and the ideas I have – and it’s been a great day.  I even heard from a former client who wants a quote.  I’ll be sharing my results and look forward to hearing about yours as well.

Filed Under: Blog Tagged With: Effectiveness, Seth Godin, Small Business

Knowing . . . (The Trap)

May 20, 2012 By weborize Leave a Comment

Austin WordCamp 2012Saturday, May 19th, 2012 WordCamp!

6:30am > ALARM > Snooze

6:40am > Snooze

6:50am > Snooze

7:00am > Alarm off > Get up (I know where I’m going and I have plenty of time . . . )

COFFEE ~ clothes ~ teeth, hair & makeup

7:30am > Head to Wordcamp

I know just where I am going – and I do – it’s just that when I get there, it turns out that WordCamp is not where I think it is . . .

<panic> WHERE IS IT? </panic>

<action> CALL ORGANIZER ~ no answer > text organizer ~ no response > check website for address:  SUCCESS! </action>

Turns out the school has a second location in South Austin.  And because I knew about the North location, as soon as I saw the name of the location, I quit paying attention . . . because I knew.

I’ve done this before – no doubt will again.  And I do get the value of the things we know in life.  Without them we’d be lost in many ways.

What has my attention now is when knowing is more of a reaction.  I’m now looking at what is possible when I’m present in these circumstances.  And where knowing limits me in my creativity, business and personal relatonships.  What IS possible when I give up knowing in a reactive way . . . I’m committed to finding out.

Inspired by Leslie Hancock, a presenter at WordCamp Austin.

Filed Under: Blog Tagged With: Creativity, Effectiveness, Knowing

Blink: The Power of Thinking Without Thinking

March 24, 2012 By weborize Leave a Comment

Blink: The Power of Thinking Without Thinking by Malcolm GladwellOkay, so I’ll admit I’ve been behind the curve on this one – I’m just reading this.  And this book more than any other is having me recognize and value my intuitive (blink) ability.  I recommend it highly.

From Amazon:
Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

Filed Under: Recommended Books Tagged With: Effectiveness, Intuition, Malcolm Gladwell

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