One of the questions I ask regularly is: “Just because you CAN do it yourself, will you?” and perhaps equally relevant is “Should you?”
Every day I talk with prospective clients who wonder why their marketing efforts are going unnoticed and I see many of the same mistakes being repeated. Regardless of whether you engage someone to aid in this effort (which I recommend highly), here are a few things to keep in mind:
- Contribution – Contribution is to the web like location is to real estate. We’re all busy and overloaded with information. We’re looking for that bright/interesting spot in our day. Tailor your posts, tweets and email content to be that. If it’s all about you, it’s only a matter of time before we quit paying attention.
- Respect our time – We may not have time to read an entire post, so consider posting a relevant quote or tidbit that will stick with us – possibly even engage us to make time, or come back. Hint: “Read my blog post” is not this . . . instead, pick something from the blog post that may be of interest and use that instead.
- Vary your content – You get bored easily and so does everyone else. If you’ve seen the same photo/link/video, etc. being posted by the masses, avoid the urge to follow the herd. Remember that tasteful humor and interesting quotes can be as powerful (sometimes more so) than information.
- Be consistent – Create a monthly/quarterly “game plan” (this is where having “Weborization” – or similar – assistance can make all the difference) for the events and services you want to promote throughout the month/quarter and then make sure it shows up everywhere along with everything else. Add your everyday tweets and posts as you go along making use of either the scheduling feature in Facebook or another social media tool.
- Be you – Your clients “bought you” when they selected your product or service. If you are posting what you think they want instead of what appeals to you, you’re barking up the wrong tree. If you like it, chances are they will.
- Add a graphic – A picture is still worth at least a thousand words – maybe more.
- Know when – There is always a point when you know you’ve gone as far as you can without a perspective change. Two heads are always better than one, and this is particularly true with social media and the web. Consider adding to your team in the form of a dedicated employee, trusted vendor, or both. Hint: Weborization loves doing this for businesses. Contact us today.
