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Are You Your Own Best Marketeer?

July 18, 2012 By weborize Leave a Comment

One of the questions I ask regularly is: “Just because you CAN do it yourself, will you?” and perhaps equally relevant is “Should you?”

Social Marketing Requires SoulEvery day I talk with prospective clients who wonder why their marketing efforts are going unnoticed and I see many of the same mistakes being repeated.  Regardless of whether you engage someone to aid in this effort (which I recommend highly), here are a few things to keep in mind:

  1. Contribution – Contribution is to the web like location is to real estate.  We’re all busy and overloaded with information.  We’re looking for that bright/interesting spot in our day.  Tailor your posts, tweets and email content to be that.  If it’s all about you, it’s only a matter of time before we quit paying attention.
  2. Respect our time – We may not have time to read an entire post, so consider posting a relevant quote or tidbit that will stick with us – possibly even engage us to make time, or come back.  Hint:  “Read my blog post” is not this . . . instead, pick something from the blog post that may be of interest and use that instead.
  3. Vary your content – You get bored easily and so does everyone else.  If you’ve seen the same photo/link/video, etc. being posted by the masses, avoid the urge to follow the herd.  Remember that tasteful humor and interesting quotes can be as powerful (sometimes more so) than information.
  4. Be consistent – Create a monthly/quarterly “game plan” (this is where having “Weborization” – or similar – assistance can make all the difference) for the events and services you want to promote throughout the month/quarter and then make sure it shows up everywhere along with everything else.  Add your everyday tweets and posts as you go along making use of either the scheduling feature in Facebook or another social media tool.
  5. Be you – Your clients “bought you” when they selected your product or service.  If you are posting what you think they want instead of what appeals to you, you’re barking up the wrong tree.  If you like it, chances are they will.
  6. Add a graphic – A picture is still worth at least a thousand words – maybe more.
  7. Know when – There is always a point when you know you’ve gone as far as you can without a perspective change.  Two heads are always better than one, and this is particularly true with social media and the web.  Consider adding to your team in the form of a dedicated employee, trusted vendor, or both.  Hint:  Weborization loves doing this for businesses.  Contact us today.

Filed Under: Marketing, Resources Tagged With: DIY Graphics, DIY web, Effectiveness, Full Service Web, Marketing, Social Media

What About Graphics?

March 24, 2012 By weborize Leave a Comment

DesignAlmost as soon as you begin creating your new site, you may realize that something you failed to take into account is the need for great looking graphics.  Having a visually appealing website is  nearly as important as the functionality.  A professional look is good.

The tips:

  1. If at all possible, have your logo designed by a professional
  2. Use stock images (see resource links below for affordable sites) to avoid problems with copyrights
  3. Resize your images – even though WordPress will “resize” them within it’s functionality, use this sparingly, otherwise you can end up with pages that take a long time to load because of the original size of the graphic

Great Free Graphics Resources:

Photoshop Tricks You Can Do Without Buying Photoshop

GIMP Image Manipulation Progam (free)

Inkscape Open Source vector graphics editor (free)

Fotor Online Photo Editing (free)

Our Stock Image Site Recommendations:

  • 123rf.com
  • depositphotos.com
  • dreamstime.com

Filed Under: Blog, Resources, The Basics Tagged With: DIY Graphics, DIY web, do-it-yourself web, Fotor, GIMP, Graphics, Online Photo Editing, Photoshop Tips, Self-Serve Web, Stock Image Sites, website

Fonts, Typography and More Fonts

March 15, 2012 By weborize Leave a Comment

Free Font ResourcesSo, what are the rules about fonts? 

Once upon a time (before web), serif fonts were used for text and sans serif for headlines because they made for easier reading.  With the advent of the web, this has been reversed and sans serif is used almost exclusively for standard content while serif are employed in more decorative ways, such as use in headers or as emphasis.

Here are the rules I’ve assembled over time from a myriad of places:

  1. Keep it legible – even the most interesting font is completely ineffective if no one can read  it
  2. Three is the magic number – two is good and never use more than three different fonts on a site/page
  3. Increase your line height – this more than anything you do with text on your site will increase legibility and the “ahhh” factor – white space is good

Great Free Font Resources:

Google Web Fonts

Adobe Edge Web Fonts

Smashing Magazine Fonts 2012

The Next Web 2012

Filed Under: Blog, Resources, The Basics Tagged With: DIY Graphics, DIY web, do-it-yourself web, Font Rules, Fonts, Free Font Resources, Sans Serif, Self-Serve Web, Serif

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Weborization/Tylerica Systems,LLC
1801 Copper Point Ln
Pflugerville,TX 78660

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info@weborization.com

 

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