The single biggest stop I hear when business owners begin to think about email marketing and social media (besides getting it all set up) is, “Where will I find content?”

It’s easier than you think:

1. Google Alerts – set up search phrases for topics you want to hear about, as well as the frequency, and Google will email you.  Here is a great blog post that provides more detail on using them http://foodblogalliance.com/2009/04/how-to-use-google-alerts—5-quick-ways-to-get-news-about-you-your-blog.php
2. Industry Experts – this can include blogs, emails as well as social media – add the ones that really speak your language and you’ll be amazed at what they inspire
3. Industry Publications – although more and more these may be electronic and included in the above

Beyond that, remember to:

1. Keep it simple – none of us have time to ready lengthy emails/posts
2. Keep it original – if you use other’s content, share your comments and reference the original post
3. Keep it interesting (to the point)