Just because you want your name and/or your business name recognizable, neither of these may convey what you actually do to the search engines – a key factor. So consider using a domain that does just exactly that for your main domain and hosting (for the search engines) and then forward (and use) other domains (your name and/or your business name) for marketing and name recognition.
Totally confused? Let me give you an example: my friend and color expert, Luanne Stovall, just began the web journey for her color business. She purchased www.fieldguidetocolor.com as the main domain/hosting for the search engines (to tell what she does overall) as well as www.luannestovall.com (for name recognition) and www.meetingroygbiv.com (her blog title) for marketing purposes. You may or may not ever see www.fieldguidetocolor.com “publicly” – however, the search engines will love it.
Tips for domain selection:
- Pick more than one (see above)
- Never use hyphens or combinations of numbers and letters that are difficult to convey – remember you’ll be saying this over and over again – don’t make it difficult for you or them
- Short is almost always better than long
- Easy to remember is good too