Oh Yeah, Color!

ColorFirst of all, allow me to say that the real color resource I can hardly wait to introduce you to is color expert, Luanne Stovall (coming soon!).

And in the meantime, color is another important facet of your site that you’ll want to consider carefully – both in how colors are perceived overall and – more importantly – how they resonate with you.  As an example, as I moved toward completing the rebranding of Weborization, my logo had been a deep red color.  And in a string of synchronistic events, the beautiful, deep orange (lava flow – captured from this stunning video) color you see today so resonated with me that there was no other choice.  And – this is important – when you love the color palette you’ve chosen, you’ll want people to see it.

Color meanings from the Ultimate Non-Designers Guide to Branding:

  • White: Clean. Pure. Clarity. Simplicity. Innocent. Silent. Airy.
  • Black: Mystery. Powerful. Dramatic. Elegant. Expensive. Strength.
  • Red: Excitement. Energy. Danger. Sexy. Aggressive. Hot. Stimulating.
  • Pink: Romantic. Soft. Tender. Cute. Delicate (Light Pinks) Exciting. Happy. Youthful. Spirited. Trendy. (Bright Pinks)
  • Orange: Playful. Happy. Gregarious. Childlike. Vibrant. Whimsical. Friendly.
  • Yellow: Warmth. Enlightenment. Cheerful. Mellow. Alert. Rich. Comforting.
  • Brown: Stability. Earthly. Wholesome. Organic. Masculine. Woodsy. Warm. Durable.
  • Blue: Trustworthy. Reliable. Committed. Confident. Calming. Serene.
  • Green: Nature. Healing. Refreshing. Prestige. Healthy. Quiet. Traditional.
  • Purple: Creative. Spiritual. Sensual. Sophistication. Royalty.
  • Neutrals: Timeless. Solid. Enduring. Quality.

Color Scheme Resources:

Kuler by Adobe

ColourLovers

Great Free Graphics Resources:

Photoshop Tricks You Can Do Without Buying Photoshop

GIMP Image Manipulation Progam (free)

Inkscape Open Source vector graphics editor (free)

Fotor Online Photo Editing (free)

Our Stock Image Site Recommendations:

What About Graphics?

DesignAlmost as soon as you begin creating your new site, you may realize that something you failed to take into account is the need for great looking graphics.  Having a visually appealing website is  nearly as important as the functionality.  A professional look is good.

The tips:

  1. If at all possible, have your logo designed by a professional
  2. Use stock images (see resource links below for affordable sites) to avoid problems with copyrights
  3. Resize your images – even though WordPress will “resize” them within it’s functionality, use this sparingly, otherwise you can end up with pages that take a long time to load because of the original size of the graphic

Great Free Graphics Resources:

Photoshop Tricks You Can Do Without Buying Photoshop

GIMP Image Manipulation Progam (free)

Inkscape Open Source vector graphics editor (free)

Fotor Online Photo Editing (free)

Our Stock Image Site Recommendations: